Campaigns

SIMPSI Campaigns delivers targeted outreach using risk-based segmentation and multichannel messaging, with tracking to optimise engagement and improve prevention and self-management outcomes.

Population campaigns designed for scale

Targeted, data-driven campaigns enabling healthcare systems to deliver consistent interventions, behaviour change, and population engagement at pace and scale.

Bespoke campaign design

Tailored campaigns designed around local priorities, target populations, and behavioural goals to maximise engagement and impact.

Population-level targeting

Delivers targeted population campaigns aligned to local needs, cohorts, and service priorities to support scalable proactive healthcare.

Geomapping and profiling

Uses geomapping and population profiling to identify the right communities, target outreach effectively, and tailor interventions by place, risk, and need.

Benefits of Service

SIMPSi® Campaigns designs and delivers targeted patient outreach that drives action. We segment populations using risk, need, and behaviour, create clinically approved messages and content, and run multichannel campaigns across SMS, email, app and portals. Integrated tracking measures reach, engagement, and outcomes, enabling rapid optimisation and measurable impact on prevention and self-management.

Enables rapid, consistent delivery of key messages and interventions across large populations at pace and scale

Drives behaviour change at scale beyond business-as-usual capacity

Translates policy into patient-facing messages and actions that people can understand and adopt

Adapts to local priorities and context, ensuring campaigns are relevant and effective

Measures outcomes to inform improvement and optimise future delivery

Enables outcomes to be modelled using agreed metrics to forecast impact and value

Uses scenario modelling to anticipate impact and quantify benefit

Campaign toolkits in one place for faster, consistent rollout and reuse

Amplifies impact by coordinating with wider campaign activity across channels, teams, and partners

A trusted system aligned to policy and organisational strategy to ensure consistent, compliant delivery strategy

Service Features

Bespoke campaigns

Bespoke campaigns designed to engage target populations

Targeted to population level

Targeted, population-level campaigns aligned to local priorities and cohort needs

Responsive

Responsive campaigns that adapt quickly to emerging needs, performance signals, and feedback

Large or small campaigns

End-to-end campaign delivery and management from plan to optimise.

Multi-communication channels

Multi-channel communications with strategy design and content development to maximise reach and engagement

KPIs

Engagement KPIs and reporting to monitor performance and optimise campaigns

Reports

Newsletters, video messaging, and case studies to inform, motivate, and sustain engagement

Data-driven

Data-driven insights for optimal interventional design

Surveys to determine impact

Surveys plus bulk email, SMS, social media, and in-app messaging to reach people at scale

Geomappping and profiling

Geomapping and population profiling to target the right communities and tailor outreach by place and need

Request a demo to Simpsi Suite

Contact our team for more information and to request a demo of our suite.

Request a Demo